Where the numbers come from
These are the rates we see when sourcing UGC creators for Australian brands, in AUD per video. Ad creative runs from about $200 for a newer creator to $500 for an experienced one, and organic content is usually about half that. The full breakdown is in UGC creator rates in Australia.
Ad creative or organic?
Ad creative has a harder job: it has to stop a cold audience scrolling and drive a click, and it's licensed for you to put paid spend behind. If there's any chance you'll run a video as an ad, buy it as ad creative from the start. Upgrading organic content later usually costs more.
How many videos to budget for
Don't spend the whole budget on one expensive video. UGC pays off through volume: several creators, several angles and several hooks, then spend behind whatever wins. Four to six new videos a month is a sensible minimum if you want to learn anything from testing. The math of UGC economics explains why.