Case Study · Hybrid UGC + Influencer
Entertainment · Hybrid UGC + Influencer
Campaign impressions
Kingpin Crown Melbourne launched their new game Pixel with a hybrid ad creative + organic UGC campaign that reached one-fifth of Melbourne's population.
Request a proposal →Campaign impressions
Social engagement
Shares
Gen-Z (18-26) audience
Challenge
Kingpin Crown Melbourne were launching a new game, Pixel, and needed a launch campaign that would build buzz with Gen-Z audiences in Melbourne — fast.
Approach
We built a hybrid ad creative + organic UGC campaign. Hand-picked Gen-Z creators for organic content layered with paid amplification to extend reach across Meta and TikTok.
Execution
The campaign reached 1.9M+ impressions and 9,030+ social engagements with 2,542+ shares — landing the launch in front of one-fifth of Melbourne's population. Total follower growth of 263+ (1.1%) over the campaign window.
The Numbers
What we delivered
Campaign impressions
Social engagement
Shares
New followers (+1.1%)
We partnered with The Curators last year and they helped us build some serious buzz around a launch. The team connected us with the right audience with a short turnaround time. Super proactive, easy to work with, and absolute pros in the UGC space — they made the whole campaign feel effortless and impactful.
Emily · Marketing Manager · Kingpin (TEEG)
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