Case Study · Organic Influencer UGC
Gaming · Organic Influencer UGC
Campaign impressions
4D Lotto launched their jackpot with an organic influencer UGC campaign that hit Gen-Z audiences across Australia.
Request a proposal →Campaign impressions
Likes
Shares
Gen-Z (18-26) audience
Challenge
4D Lotto needed to launch their jackpot to a Gen-Z audience across Australia.
Approach
An organic influencer UGC campaign tailored to Gen-Z on TikTok and Instagram. Creators briefed on the jackpot mechanic with content optimised for shareability.
Execution
135K+ impressions, 4.9K+ likes, 252+ shares. Gen-Z (18-26) accounted for 32% of the audience reached.
The Numbers
What we delivered
Campaign impressions
Likes
Shares
Gen-Z (18-26) audience
More work
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