Take your brand's marketing to
the next level
with UGC
the next level
with UGC
We specialise in crafting authentic, scroll-stopping UGC Ad Creative that drives clicks, conversions, and customer loyalty.
Book a FREE 30 minute strategy call to discover how UGC ads can scale your business faster.
200+
Vetted creators
500+
Videos created
3M+
Total Campaign Reach
Can't figure out how to UGC?
Getting frustrated with off-brand content?
We curate creators tailored to your brand.
Wasting time hunting for the perfect creator?
Access our network of over 200 creators.
Content not generating ROI?
Our clients have seen their revenue 10x with our content.
We get it.
As business owners ourselves, we grew tired of watching our competitors go viral. So we cracked the code, and we can do it for you too.
Together with our curated list of creators, we'll use our proven strategies to create authentic, revenue generating content for your brand.
This way you can focus on what you do best - growing your business.
Together with our curated list of creators, we'll use our proven strategies to create authentic, revenue generating content for your brand.
This way you can focus on what you do best - growing your business.
A recent success story
" We partnered with The Curators and it was a game-changer. The team helped us create buzz around a new games launch at Kingpin Crown. They were incredibly communicative, proactive, and connected us with the ideal target demographic. Our organic UGC campaign reached an impressive 1.5 million people – that's one-fifth of Melbourne's population! The Curators are experts in the UGC space, dedicated to delivering fun launches with real results. "
- Emily, Social Media Coordinator @ Kingpin Australia
29Influencers engaged
1.3Mreached
2.5Kshares
Our UGC Services
Tailored content strategies to elevate your brand
Ad Creative UGC
Conversion-Focused Content
- We become experts on your brand and customers.
- Brainstorm video ideas and create briefs for creators.
- Content optimized for conversion and ROI.
Commercial Ad Creative
Authentic and Story-Driven Content
- Podcast-Style Ads to communicate naturally and build trust.
- Street Interviews that deliver organic, relatable engagement.
- Founder Stories to connect emotionally with your audience through your brand’s unique journey.
Organic UGC
Community-Driven Content
- We create guidelines and sample briefs for creators to follow.
- Help you organically build a community around your brand.
- Focus on long-term brand growth and engagement.
Influencer UGC
Targeted Reach and Authority
- We find the right influencers to connect with your customers.
- Brainstorm video ideas and brief influencers to ensure alignment.
- Elevate your brand’s image through trusted influencer partnerships.
200+ vetted content creators
We collaborate with a diverse selection of creators to find the perfect fit for your brand, offering the flexibility to continue working with ambassadors who truly resonate with your audience.
What Sets Us Apart
Our creators
We have a network of professional UGC creators & influencers in a variety of niches.
Proven track record
We've had success with direct response marketing for our own businesses.
We're local
We come with an understanding of Australian culture, nuances and current trends.
Frequently asked questions
The Curators is a creative agency specialising in user-generated video content (UGC). We connect brands with talented creators and influencers to produce engaging, authentic videos that drive results across social media and digital platforms.
The Curators stands out through our network of professional UGC creators and influencers across various niches. We have a proven track record in direct response marketing for our own brands, delivering high-impact content without exceeding budgets. Plus, our deep understanding of Australian culture, nuances, and trends ensures your content hits the mark with local audiences.
Our UGC Creative Packages focus on delivering high-quality short-form video content, created by creators as well as influencers. These packages are designed to showcase your brand in an authentic, relatable way, helping you build trust and engagement with your target audience on platforms like Instagram, TikTok, and YouTube Shorts.
We begin by learning about your brand’s goals and audience. We then match you with expert UGC creators from our network. Once the short-form video content is produced, we provide guidance in optimising it for your campaigns, including social media ads, website placements, and other digital channels.
We collaborate with a wide range of brands, from emerging startups to established companies, looking to leverage short-form UGC video content. Whether you're in eCommerce, fashion, lifestyle, or tech, we’ll help you create video content that resonates with today’s audiences.